Exclusive Behind-the-scenes Look at Our All New Semi-Matte Lipsticks

standard September 27, 2016 Leave a response

Matte lipstick is the perfect statement pout for fall. We are smitten with this trend but didn’t like how conventional matte lipsticks that are typically loaded with toxic chemicals actually damage lips and leave our precious pouts dry and parched.

Launching October 20, 2016.
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Matte Lipstick

“100% PURE is not only the leader of pure and healthy cosmetics colored from fruit pigments, we’re also constantly working on updating our product offering to feature the freshest looks on trend.

Most matte lipsticks contain tons of toxic chemicals and are full of heavy metals. Being that 100% PURE lipsticks are colored from berries, the heavy metals and toxins are not a concern with 100% PURE formulas.”

–Susie Wang, founder of 100% PURE

“We wanted to create a lipstick that was matte in finish, but didn’t leave your lips dry and flaking. So we came up with a velvet formula made with cocoa and shea butters to moisturize the lips, while rice powder helps to give a velvet matte finish. We wanted to create a variety of colors that will appeal to all skin tones as well as preferences so in our collection there is something for everyone. Sandstone is my personal favorite because its a unique brown nude that is going to be perfect for the fall.”

–Gabby Aikawa, Product Development

100% Vegan, 100% Natural, 100% Fruit Pigmented
NO Synthetic Dyes, NO Artificial Fragrances

6 Health Benefits and Uses of Mangosteen

standard August 17, 2016 Leave a response

If you’re addicted to round-up lists of superfoods to include in your diet or natural skincare routine, then you’ve most likely noticed a new addition: a little fruit from Southeast Asia called the mangosteen.

With their hard purple shells and white fleshy fruit, mangosteens might look funky, but they’ve got lots going on under the hood.


In addition to serving as an antioxidant powerhouse, the mangosteen’s “therapeutic properties have long been understood by the indigenous people of Thailand, Vietnam, Cambodia, India, Indonesia, and China,” explains nutritionist Lindsey Duncan.

From cancer prevention to immune health, the health benefits of mangosteen make it a powerful addition to your fruit bowl. Let’s take a look:

3 Juicy Reasons to Include Mangosteen in Your Diet…

  1. All Aboard for Antioxidants

Whether you nab a full mangosteen from a Chinatown grocery, or sip on this juice cocktail, you’ll reap the benefits of the fruit’s antioxidant power.

According to the editors at Men’s Health, the mangosteen is “rich in nutrients; it’s high in antioxidants; and it has the potential to lower risk of disease for people.”

Found in vitamins and nutrients, antioxidants are crucial for slowing “oxidative damage throughout the body,” explains Chris Heuer at Greatist.

In layman’s terms, the natural cycle of growth and decay can produce free radicals that damage our cells – but antioxidants kill off those free radicals and prevent cellular damage.

Eating fruits or drinking fruit juices high in vitamins C and E can help you tap into the power of antioxidants, whether you turn to strawberries and blackberries, or more exotic choices like guava and – you guessed it – mangosteen.

The hard purple shell of the mangosteen has caught the attention of recent researchers, who have discovered “a class of plant nutrients called xanthones that have extremely powerful antioxidant properties,” write the editors of Men’s Health.

According to Dr. J.F. Templeton, a contributor for Alive magazine, the xanthones found in mangosteen can help combat everything from fatigue to cancer. That makes mangosteen one fruit worth tracking down.

  1. Boost Your Health

Even medical experts at the Cleveland Clinic advocate all those xanthones found in mangosteen peel, since the nutrient can provide both anti-inflammatory benefits and a natural way to boost your immune system.

Since inflammation is connected to multiple diseases, including cardiovascular disease and cancer, “reducing inflammation in the body is…critical to maintaining health,” writes nutritionist Lindsey Duncan at Alive, a natural health and wellness periodical.

“Xanthones have been clinically shown to reduce the enzymes involved with increasing the body’s natural inflammatory processes,” adds Duncan.

Like other fruits with vitamin C, mangosteen also has the reputation of a top-notch immune system booster in traditional medicine. Researchers are starting to catch on, too.

One small study published in the Journal of Medicinal Food found that participants who supplemented their diet with mangosteen had a higher T-cell count and reported better overall health than participants who received a placebo instead.

  1. Kick Cancer to the Curb

While the jury’s still officially out on using mangosteen to stop cancer in its tracks, some lab studies indicate the fruit might help cancer patients fight the spread of tumors.

“In 2002, researchers at the Veterans General Hospital in Taipei concluded that xanthones extracted from mangosteen rinds may be potentially useful for the treatment of lung, liver, and stomach cancers,” writes Templeton at Alive.

At Men’s Health, Dr. Ray Sahelian confirms that research on xanthones has found them to have potent anti-tumor activity.”

Still, it’s early days when it comes to studying mangosteen as a cancer preventative.

As Sahelian cautions, many of these medicinal claims are based on lab studies instead of clinical trials, so don’t look to mangosteen as a miracle fruit.

“Bottom line: It’s a safe supplement, a good source of antioxidants, and has anti-cancer potential,” says Sahelian.


…And 3 More for Adopting a Fruity Skincare Regime

  1. Pick a Fight with Pollution

Wherever you live – country or city – you’re exposed to some kind of pollution, from exhaust to chemicals used in farming.

The bad news: more pollution equals more free-floating free radicals in our airways.

“By stealing electrons from your body’s cells, free radicals can accelerate the aging process,” explains Jessica Cruel at Self. “That’s because these nano-sized particles are small enough to get into your pores and can be inhaled through your nose, which can lead to inflammation – your body’s natural reaction to foreign objects.”

The good news? New studies show that increasing your antioxidant intake can help manage the harshening effects of pollution on your skin – especially if you use an antioxidant serum.

“Even though these particles are tiny and can get into the superficial layers [of the skin], you can help protect yourself…by exfoliating and applying creams to help improve [your skin’s] barrier function,” dermatologist Ava Shamban told Self, referring to your skin’s ability to keep environmental baddies at bay.

By adding a healthy dose of exfoliating scrubs and antioxidant serums to your skincare routine, your skin will be primed and ready to kick pollution’s butt and eliminate harmful, aging free radicals.

From our catalog: Double up with our Mangosteen Body Scrub and Mangosteen Nourishing Body Cream. The scrub helps exfoliate away dry skin – not to mention the harmful effects of pollution – and infuses your limbs with powerful antioxidants and nourishing fruit oils. Our nourishing body cream is concentrated with potent anti-aging antioxidants, vitamins, and skin-softening fruit oils from the powerful mangosteen.

  1. Sayonara Skin Damage

Aside from pollution, our skin fends off plenty of other damaging effects – from weather, sun, and – of course – aging.

Even though we’d love to point our fingers at wrinkles, most skin damage comes from spending too much unprotected time in the sun.

If you’re not using sunscreen, get on that! And even if you are – like the beauty maven we know you to be – it’s still possible to get too much sun for your own good.

You can counteract the effects of sun damage with a healthy dose of antioxidants, which are naturally found in the mangosteen peel.

“Eighty percent of free-radical formation is from UV radiation,” dermatologist Christine Kim told Self.

“I would never say put on [an] antioxidant serum in place of sunscreen,” Kim added. “I would say layer it underneath a sunscreen or use a sunscreen that already has antioxidants built in.”

When you get ready to layer up with sunscreen, remember to opt for an antioxidant-rich sunscreen, like Kim suggests, or put a thin layer of serum on your skin first.

Not only will you avoid a sunburn, but you’ll also benefit from healthier, younger-looking skin.

  1. Boost Collagen Production

We’re always on the hunt for new ways to downplay fine lines and wrinkles. Aren’t you?

As it turns out, certain vitamins with antioxidant power – like the vitamin C found in nutrient-rich mangosteen – can help boost collagen production.

“Vitamin C is usually touted for its cold-fighting power, but it’s also under study for its impact on preventing and reversing aging skin,” write the industry experts at DermApproved.

According to studies published in the Journal of Investigative Dermatology and Dermatology and Therapy, vitamin C “works in two ways: as an antioxidant, and as a booster of collagen formation – both of which are important to preserving and maintaining skin’s youthful appearance.”

Who knew vitamin C was so handy? Look for vitamin-rich face creams that can help you minimize wrinkles and fine lines – an ingredient like mangosteen might just do the trick.

Although this rare fruit is not often found in the United States, the mangosteen can sometimes be tracked down in Chinatown or specialty Asian markets. Keep your eyes peeled!

The next time you see this colorful purple fruit, don’t shy away. Reap the benefits of mangosteen’s nutrient-rich fruit to boost your immune system or give your skincare routine a welcome jolt.

Have you ever tried mangosteen or other tropical fruits beloved by traditional herbalists? Tell us about your food and beauty adventures in the comments below :

Images: Pixabay, Flickr

The New Mom’s Guide to Safe Baby Care

standard August 9, 2016 Leave a response
new moms

Those nine months with a baby on board fly right past.

Even if you read every pregnancy and child care manual you can get your hands on, becoming a new mom is still overwhelming!

Here are ten reminders that will help you take care of your new little one – made for those days when you’re operating on three hours of sleep and need a helping hand: pexels-photo-105775.jpeg

1. Understand Your Crying Clues

During the first few months of your newborn’s life, you’ll hear quite a lot of crying – and that’s ok!

This is baby’s primary way of communicating with you. But don’t expect that you’ll automatically understand what’s got your infant in tears.

“It’s a myth that you can tell what’s wrong by the sound of the cry,” Dr. Harvey Karp told Parents.

You can, however, use other clues to determine whether your baby’s hungry, in need of a diaper, or ready for a nap, says Parents contributor Sarah Bowen Shay.

“If she last ate two hours ago, chances are good she’s hungry,” Shay advises. “Or if she’s been awake for 90 minutes or more, she’s probably tired.”

It’s not an exact science, but you’ll soon hit on a solution that should soothe those tears away.

2. It’s All About the Scale

Making sure your baby eats enough formula or breast milk to gain weight is one of the most important jobs of any new mother – besides loving your little one, of course.

According to the Mayo Clinic, “Steady weight gain is often the most reliable sign that a baby is getting enough to eat. Although most babies lose weight soon after birth, it’s typically regained within one to two weeks.”

Another good way to tell your infant’s getting enough calories? Check those diapers.

“Look for six to eight wet diapers a day and three or four with stool,” lactation consultant Carol Huotari suggested to Parenting.

If you’re still worried, book an appointment with your pediatrician to discuss the matter one-on-one.

3. Soft Spot 101

If you’ve ever been around a newborn before, you know all about the dreaded “soft spot” – the ultra-sensitive part of a baby’s skull that’s not yet fully formed.

While it is important to avoid putting pressure on the soft spot, there’s no need to be frightened of picking up your baby.

“It’s okay to touch the soft spot and baby’s hair near it,” Dr. Tanya Altmann explained to Parents.

Gently cradle your infant’s head in your hands or arms, supporting their neck – which they can’t support on their own. Instead of worrying, think about how cuddling will help you bond!

4. Baby’s First Baths

While you’re waiting for the scab from baby’s umbilical cord to fall off, it’s important to keep your infant high and dry. Sponge baths will help you clean your infant without putting the scab at risk for infection.

“Maneuver carefully around the umbilical cord if there’s still a stump; it’s okay to gently wipe away any crustiness around it,” advise the editors at What to Expect.

“Next clean under his arms and between his fingers. Be sure to get into those little creases and skin folds.”

Before you know it, your baby will be ready to graduate from sponge baths with a warm washcloth to the baby tub.

From our catalogue: Once your infant is more than a few months old, it’s safe to start using hypoallergenic cleansers in their baby bathtub. Try our Extra Gentle Baby Wash to add a little extra TLC to bath time.

5. Soothing Baby’s Skin

After spending nine months swishing around in amniotic fluid, your baby’s skin will be a little bit shell shocked after birth – it’s never had to contend with so much air before!

“Newborns’ skin (especially the face) is prone to peeling and irritation, and isn’t always quite as beautiful as you might expect in the beginning,” cautions Vicki Papadeas at The Bump.

Dry skin is common in infants and can be treated with hypoallergenic lotion to make their days more comfortable.

From our catalogue: Soothe your newborn’s dry skin with our Extra Gentle Baby Lotion between trips to the bath or changing table. If your little one has an irritated bottom, use our Extra Gentle Diaper Balm a help prevent diaper rash.


6. Take Care of Those Chompers

Okay, so your infant doesn’t have teeth – yet. But good oral hygiene is still important – even long before their first teeth come in.

“Get into the habit of wiping your little one’s gums with a finger brush, a piece of gauze or a clean washcloth,” advises Dr. Judith Palfrey at Parenting.

“Before a tooth breaks the surface, there may be a small opening in the gum where bacteria can hide and cause a cavity,” she adds.

You can expect to see baby’s pearly whites around the three to six month mark – and then you’ll have to spend some extra time wiping those chompers down with a washcloth to avoid the possibility of cavities.

7. Master the Swaddle

Lately swaddling has been on the receiving end of some bad publicity. In particular, a study released by Pediatrics found a correlation between swaddling and increased risk of SIDS, or sudden infant death syndrome.

Proponents of swaddling will tell you that it helps your newborn feel safe and protected in their first months out of the womb – not to mention it helps to keep flailing limbs safely tucked away.

“The take-home messages [from the Pediatrics study] are, if the baby is getting old enough where they can roll, they shouldn’t be swaddled,” Dr. Rachel Moon told CBS.

Still, if your newborn is really new, they might benefit from a few – carefully monitored – hours of swaddling. Need to learn how to burrito your baby? Here’s a play-by-play tutorial from What to Expect.

8. Learn to Handle Anxiety

There’s no getting around it – being a new mom is tough. That feeling that you might be doing everything wrong? While it may get quieter, it might not completely go away.

First-time parents often have trouble with anxiety – constantly worrying whether you’re baby is sick or quadruple-checking every manual in the house is totally normal.

“Some worry is adaptive — anxiety is a natural response to protect one’s baby, and often that’s expressed with hyper-alertness and hyper-vigilance,” Dr. Margaret Howard told Parents.

Remember to stop. Breathe. Relax.

It’s important to learn how to handle your anxieties – both for your own health, and the baby’s.

“Many new parents have overblown physical reactions to spitting up, vomiting, and other things a baby does,” Dr. Leon Hoffman explained to WebMD. ”And the baby picks up on that anxiety.”

Read up on all the – perfectly normal! – bodily fluids and behaviors you can expect to see during your first few months as a new parent. That way you’ll be prepared – and your baby will only detect your calm confidence.

9. Live Your Life

Having a newborn will change everything in your life – from your priorities to your exhaustion levels. But having a newborn shouldn’t keep you from doing the things you love to do, either.

“Lead a normal life, but use common sense when you go out in public,” Dr. Christopher Tolcher told Parents.

In fact, it’s crucial for new parents to head out into the world – run errands, see friends, work on your marriage and friendships. Your baby can tag along for some – or all – of these activities. They’re remarkably resilient!

Like Tolcher advises, just be prepared while you’re on the road – keep your baby in shade, bring lots of formula, and use clean hands when handling your infant.

10. Spot an Emergency – And Handle It Like a Pro

We know it can be difficult to fight the feeling that every little cough and sniffle deserves an immediate doctor visit.

In order to avoid extra stress, learn to tell the difference between baby’s discomfort and cause for concern. When you’re talking newborns, fever is a real danger.

“Any fever over 100.4 rectally in the first 3 months of a baby’s life is an emergency,” pediatric nurse Jennifer Walker told WebMD.

Other health and wellness tips? Learn the difference between spit-up and vomit before racing off to the emergency room.

Learning what constitutes an emergency – and what doesn’t – can save you a lot of anxiety. Plus, when something does happen, you’ll be totally prepared to handle the situation calmly and effectively.

The life of a new mom might not be glamorous, but you can absolutely weather it. With your friends and family at the ready, your child care manuals stacked two deep in the living room, and this handy guide, you’ve got nothing to fear, Mom.

What’s the best advice about newborn care you’ve ever received? Tell us your tips in the comments below:

Images: Pexels, Pixabay